Who (or what) is WOO?
Woo is all about attracting and charming, just like what we do with our cookies! Plus, Woo! is that happy sound you make when something’s really good.
Woo Bakes, based in Quezon City, is dedicated to creating irresistible, handcrafted cookies for those who appreciate bold and exciting flavors. Our mission is to delight today’s generation with baked goods that not only satisfy cravings but also elevate the cookie experience.
We take pride in using only the finest ingredients: locally sourced premium flour, 100% real butter, fresh eggs, rich Belgian chocolates, high-quality nuts, and delicate Maldon sea salt flakes. Every cookie is made in small batches to ensure exceptional quality and freshness, lovingly handcrafted to perfection. With every bite, you can be assured that you’re getting the value you pay for.
Woo is cool and a little rebellious.
We’d rather experiment and see where it takes us. We’re all about having fun, embracing the chaos, and not taking ourselves too seriously, except when it comes to the cookies—that’s serious business.
We’re a work in progress, like everyone else!
Woo isn’t perfect, but when it comes to quality, from ingredients to packaging, we don’t compromise. If it’s going out, it’s Woo-worthy.
So, here’s the story behind it all...
Woo Bakes was founded by siblings Vanessa and Vincent, who grew up surrounded by food thanks to their grandparents’ canteen and catering business.
Vincent, encouraged by his other sister Veronica (the OG baker of the family), decided to give baking a try— unaware it would soon become his newfound passion. Vincent is the heart (and hands) behind Woo Bakes— the guy covered in flour, fueled by late-night recipe experiments, and always chasing that next-level cookie. Every cookie is a little piece of Vincent’s obsession with great taste, baked with care, and just the right amount of chaos. It’s simple: he bakes, you crave, and everyone wins.
After seven years in Singapore, Vanessa decided it was time to come home and team up with Vincent in the cookie business. With a business degree and solid experience in marketing and business development, she’s the brains behind the strategy, working to turn their shared passion for cookies into a thriving venture. Her goal? To make sure Woo Bakes isn’t just about great cookies—it’s a brand you’ll always crave.
Together, they’re combining their passion for baking to create something special for everyone to enjoy.